An End User’s Champion, Fraser’s Contributions to the Digital Imaging and Desktop Color Industry will be Celebrated in an Upbeat, Inspirational Multimedia Event on January 10
SAN FRANCISCO --
Jan 03, 2007 --
Visual arts connoisseur, proud and humorous
Scotsman, masterful musician, tireless digital
imaging scientist and author, and peaceful Buddhist
with more than a passing fancy for astronomy --
Bruce Fraser was a renaissance man whose most
outstanding characteristic was his humanity.
In recognition of Bruce’s profound impact on
shaping the development of digital imaging and color
management products, and educating the hundreds of
thousand of people who depend on these products in
their daily work; Macworld Conference and Expo, the
digital imaging and color management industry’s
leading vendors, and famed publishing house Peachpit
Press are pleased to invite all conference
attendees, exhibitors and other interested friends,
colleagues and fans to a gala tribute honoring the
legendary consultant, author and lecturer Fraser,
who passed away December 16. The tribute will be
held on Wednesday, January 10, 2007, from 6:00pm -
7:30pm at the Moscone Center in room 134 in the
North Hall.
Hosted by internationally renowned musician and
photographer Graham Nash, the program will include a
“Who’s Who” array of imaging luminaries and digital
photography superstars who will share entertaining
and inspiring, not-to-be-missed, “insider” tales of
Bruce’s colorful life; plus accolades from the
A-List of manufacturers whose products are forever
improved by Bruce’s guidance. The program will
culminate in a rousing, raised-glass Scottish toast
featuring Fraser’s favorite Single-Malt Scotch in a
heart-felt farewell to this beloved industry legend,
the ultimate champion of the “end-user” and clarity
in software design. (NOTE: Attendees must be at
least 21 years of age to drink any alcoholic
beverage in the State of California.)
In the world of digital color and imaging, few can
claim the myriad contributions to product
innovation, development and end user education that
belong to Bruce Fraser.
Beyond making major contributions to
digital imaging, Bruce Fraser has
consistently
shared his passion and skill with unmatched
generosity and grace.
He is a beautiful man with
a huge heart.
— Michael Kieran, President, RoboCatalog,
Inc.
The principal author of the best-selling Real World
series of books about Adobe Photoshop and the
definitive works Real World Color Management, Real
World Camera Raw, and his recently published Real
World Image Sharpening, Bruce has enlightened end
users and experts worldwide on the intricacies of
color publishing and imaging though his many
lectures, product review and magazine columns. He is
the expert’s expert and has collaborated with
virtually every manufacturer and developer of color
imaging products from the earliest days (including
Adobe Systems, Inc., Apple Computer, Inc., Epson
America, Inc., Hewlett-Packard Company, Microsoft
Corporation, and X-Rite Inc.). For over twenty
years, Bruce helped shape the powerful tools on
which so many of us depend on today.
Bruce moved our industry forward, and
he did so in a most engaging way.
He loved life
and he loved his work. His life interrupted much
too soon,
Bruce's passionate and generous
spirit will always be with us.
— Henry Wilhelm, President, Wilhelm Imaging
Research, Inc.
Bruce Fraser was an industry
treasure.
In his public persona, he was a gifted author and
teacher with infinite generosity
and patience
with a rare knack of mixing knowledge with
humor.
His treatment of a dry technical document
could
make it entertaining and all the more valuable
because of that.
The private side of Bruce was equally
remarkable.
He worked tirelessly behinds the scenes with
companies to ensure that technology was
implemented in a manner that real world users could
actually use.
—Jeff Schewe, Partner, Pixel Genius LLC
Born in Edinburgh, Scotland, Bruce became one of the
world’s leading authorities on color and digital
imaging. During his career Bruce has written
hundreds of magazine articles. His amazing insights
have made him a much sought-after speaker and
consultant on image reproduction, color correction,
and color management throughout the world. During
his celebrated career, Bruce has written for
Photoshop User, MacWeek and MacUser magazines,
as
well as penning the popular “Out of Gamut” column
for CreativePro.com.
Bruce wielded enormous influence in the evolution of
digital color management, and has become an industry
legend by teaching color and effective means for its
use in digital workflow. Since the early years, he
has played an important consulting role in the
development of Adobe Photoshop, including during
that programs’ earliest incarnation when it was
known as BarneyScan XP. He contributed to the
introduction of the very first spectrophotometer
targeting the desktop world – the COLORTRON – a
product that pointed the way to current instruments
deemed essential to successful color reproduction
from the desktop.
In December 2002, he partnered with five other
industry experts to form Pixel Genius LLC – a
company dedicated to creating leading-edge products
and services for the photographic and digital
imaging industries.
On December 15, the day before his passing, Bruce
received the first National Association of Photoshop
Professionals (NAPP) Lifetime Achievement Award. In
2005, Bruce was also recognized at Photoshop World
when he was inducted into the Photoshop Hall of
Fame.
Far from a typical memorial, An Industry
Celebration
and Tribute to Bruce Fraser will be a lively and
engaging recollection of how digital imaging and
desktop color has evolved over more than 20 years to
become the everyday phenomenon it is. Filled with
striking still visuals, video clips and told by the
geeks and non-geeks who knew Bruce along the way,
(including famed landscape photographer and digital
pioneer Stephen Johnson; Bill Atkinson, an Apple
Fellow and now a photographer himself; renowned
celebrity photographer Greg Gorman; and Adobe
Photoshop engineers and friends, Thomas Knoll and
Mark Hamburg, to name but a few), An Industry
Celebration and Tribute to Bruce Fraser will give
attendees a vivid, inside look at how one dedicated
and focused person of extraordinary humility could
shape an industry, from billion dollar manufacturers
to home-based photo enthusiasts.
How to Attend the Tribute
Anyone already registered in any capacity for the
2007 Macworld Conference and Expo in San Francisco
need only show their conference badge at the door of
the Tribute. Persons not attending the Macworld
Conference and Expo can receive a complimentary
pass admitting them to the Tribute by sending an
email to
BruceFraserTribute@mac.com with “Event
Pass” in the “Subject” line. Instructions for obtaining
one of these passes will be immediately returned by
reply email. There are a limited number of these free
passes available and they will be released on a
first-come first-served basis.
Press Contact:
Larry Baca, Event Chair
An Industry Celebration and Tribute to Bruce Fraser
(805) 238-5224
larrybaca@mac.com
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